Monday, 17 January 2011

C Mobile gives customers the green alternative for their network choice.

From today Pay As You Go (PAYG) users will have the chance to go green with their mobile phone network. C Mobile - which is offering SIM only connections, with competitive tariffs - will donate 20 per cent of its profits to community-based renewable energy projects.
Jon Lobb, founder and MD of C Mobile, said: “The mobile phone industry is working hard to improve its green credentials, but we want to push from within to set a greener agenda. We are also committed to wider environmental projects, so will give 20 per cent of our profits to the C Mobile Trust to help get community renewable energy initiatives off the ground.”
No new masts will be built to run the C Mobile network as they will be using the Orange infrastructure – running the network is one of the biggest environmental impacts the industry has. C Mobile will also recycle all mobile phones which are sent to them and will also be selling a range of quality-reconditioned handsets.  Their SIM card will be plain white, to save printing and ink. C Mobile SIM cards are available initially online: from the C Mobile website (www.cmobile.co.uk) and from Affordable Mobiles (www.affordablemobiles.co.uk).
The choice of the community projects funded by C Mobile trust will be overseen by the Green Advisory Board, whose members include Julia Hailes, author of the Green Consumer Guide and Joanna Yarrow, co-founder and director of Beyond Green.
www.cmobile.co.uk
For additional information:
Tim Evans, C Mobile: 01258 808228
The mobile phone industry
  • Annual greenhouse gas emissions from the mobile industry worldwide are more than the airline industry (245 mega tonnes of CO2 gas emissions – GSMA Climate Group Green Manifesto – 2009)
  • Two thirds of the carbon footprint of the mobile industry comes from the network.
  • Seven out of ten SIMs sent out FREE are thrown in the bin because this silicon chip is seen as disposable.
  • Over 100 million old mobile phones in the UK not used - of which most have a monetary value.
  • Life of an average handset is 18 months despite typical natural useable life of up to 7 years.
  • 15 million mobiles are upgraded in an average year.
  • One mobile phone battery contains enough cadmium to pollute 600,000 litres of water and many mobiles are disposed of incorrectly in landfill, with the risk of groundwater contamination.

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